In today’s sophisticated online environment the only way you can start to forge ahead with the content on your website essentially is to have a genuine understanding where your website is ranking, what pages and posts are ranking, and, a steady flow of traffic to your site.
Ranking high in the Google search engines is vital to a successful outcome in your business; like all online businesses, sales, and making money revolves around rankings, so, accurately setting up your website is crucial.
There are many ways that you can check your actual ranking, from manual searches (which is time-consuming) to leveraging automation software that will show you exactly where you are ranked and in some cases, track your rankings over more extended periods.
I will be running you through the functionality of how to monitor your website rankings in Google, including other “top” search engines Bing & Yahoo.
As you start to understand what to do, and you spend some time tracking your rankings, it is going to get you ranked in the search engines, likes of Google. Over time, you will be able to construct a blueprint for improving your rankings as you start to gain an understanding of the results.
That precisely, is why programming your website thoroughly will attract qualified leads that potentially can convert into paying customers.
Higher rankings are achieved with organic traffic because the search engines are more attracted toward organic website traffic.
Google Ranking, How it Works.
How on earth does Google determine one website or article is worthy of higher ranking than that of another that is very similar in every respect.
With regards to the number of variables that go toward Google searches, in fact, “search ranking algorithms” look at 1000’s of contributing components; which are also known as the “Google Ranking Factors.
Immediately after you master that art of how to build out a website in a manner, it’s “search engine optimized”, then rankings are bound to happen very soon after.
For that reason, I advocate you acquire knowledge of how to properly optimize your websites with appropriate
I am not going to expand or go to any extensive explanation on the ranking metrics; however, in summary, it boils down to what type of content, quality, user design, website speed, engagement, including authority and reputation you’re creating for your website over a while.
Getting Onto The First Page Of Google,
It’s quite achievable, in spite of the fact, small business owners, find it to be a challenge yet remains a common goal in wanting to get there.
There are many variables in what Google’s algorithms use in finding your online business, and, this could quite easily have a profound effect on your ranking within Google.
The focus today by Google is aimed toward content that provides both quality and quantity, their objective, deliver a tremendous feel-good experience to visitors; and, this undoubtedly evens out the playing field.
The pivotal inclusion of rich keywords embedded in your content are the primary factors in attracting high rankings.
Just the same, overuse of keywords in a systematic way will have a profound impact on rankings. I’m saying this because Google can detect, what is called keyword stuffing; and, if identified, they will put your content at the end of the ranking queue.
Get Your Keywords Right
Keywords are a combination of terms and phrases, so you’ll need to identify what best suits your audience target, or what they are more likely to be searching for. Basically, the entire SEO methodology is wholly dependent on relevant keywords, that outlines your product, brand and service.
Therefore, for you to rank higher in the Google search engines, maintain an even keyword balance; and, further to that the more the likelihood, customers will trust that you’re a legitimate business; and, for that reason, it makes them feel more comfortable buying from you.
Become a Content Dynamo
Start with a captivating headline that entices your visitor to read more. Plus ensure that all subheadings relate to the message that you are conveying.
Publish insightful and helpful content that offers a deep
empathy toward your target audience relating to their problems or/and concerns; and, in harmony with a keyword-rich, error-free content that has been well assembled.
It’s all those secondary things that add up to creating a positive impact on improving your overall ranking with Google.
Why it is So Important to Rank?
In simple terms, traffic is generated through rankings; and, for that reason, if you really want to rank with Google and create a significant opportunity, then your website ultimately needs to represent value to rank, and capture traffic.
The off-line world operates on precisely the same principle, because, for the shop owners to get customers into their store, they then need to use an enticement of sorts, based on similar fundamentals to the online world. Therefore, rankings under many keywords will associate themselves with corresponding traffic.
Without a shadow of a doubt, affiliate/internet marketers, including corporations, drive their whole online organization through SEO in Google to gain an income.
Without a shadow of a doubt, rankings are your gateway to free, highly relevant traffic (other than your activity to get ranked, time, content, etc.), are your expressway to creating a long term and sustainable online business.
Where to Go to Quickly Check Your Rank
You can track your Google rankings in a few different ways. There is one approach, by doing it in an old-fashioned way; head over Google.com (or your country-specific version of Google), do a simple Google search. For instance, say I was looking to see if I was ranked under the term “golf clubs”, I would type this search into Google (as shown below).
Scroll down the page rankings, through the ads and the image results, to see if you are ranked. Assuming you’re not listed on the first page of the rankings, you would then click to the next page and so on.
This is an extremely inefficient approach; and, clearly, this is an old fashioned method.
Myself, I use a tool called “Jaaxy SiteRank“, to check my ranking; however, Jaaxy, goes further than Google, as it also incorporates Bing & Yahoo, with results generated automatically, and viewable within seconds.
Jaaxy scans every search engine for ranking position, and, what I mean there, it tells me if my ranking as gone up or down, my current ranking and where it was positioned in my previous search.
See below a sample search with StieRank.
WealthyAffiliate.com provides direct access to SiteRank; and, even if you have free Starter membership.
Jaaxy has many other built-in features that will enhance your standing, with the most elite affiliate marketing training in the world; Plus, you’ll have access to lots of other features, such as an entire research platform. Makes for a massive advantage over the competition. Furthermore, if you just use it for SiteRank, that is up to you.
Tracking Your Rankings Over Time
You’ll need to keep one eye focused on your rankings as you begin establishing your website; it’s in your best interest to understand the ranking movement, such as what is going up and what has dropped off, or for that matter whether your website as a whole is improving or not.
Having said that, should your website experience a significant fall in organic rankings, then you will lose traffic and business revenue.
Here is an example, let’s assume that you have a website and it has been operative for some time, and it has gathered competent authority, and the rankings in Google tend to be trending in an upward move, that would be a positive sign. So, you’re happy with such an indication.
Whereas if, on the other hand, if you were to see a downward trend in rankings, that isn’t a trigger to be alarmed, many causes are related to a sudden drop in website traffic. Just the same, you would likely want to investigate why the rankings were going down.
There could possibly be numerous elements that can draw your rankings down. The more common factor usually is lack of content creation (little regularity), insufficient engagement within your actual content (lack of comments), or you are trying to “Trick” Google into ranking you through operatives like backlinking schemes or black hat techniques that always end up getting punished by Google.
Keeping Track of Your Rankings Significantly Improves Your SEO
When you check where you are ranking in search engines, you must understand how to use this information wisely. With Jaaxy SiteRank (Pro/Enterprise), you are going to be able to track your rankings over a certain period automatically.
This means that you can perform a keyword rank check and set it to either daily, twice per week, weekly, twice per month, or monthly. Naturally, the more often you scan for rankings, the more specific and detailed your data will become in respect to your search request.
There are three cases that you will be presented with, either your rankings are going up, or your rankings are going down or flat-line ranking.
In the case of a brand new website, it may not be ranking at all, and this is quite typical. If you are building out your website in a way that is crafted adequately for SEO, then you will usually start to see some real breakthrough in search engines (Google, Bing and Yahoo) within the first 3 months or so, and it can continue to move in an upward trend from there.
Making sense of rankings and having access to ranking data can genuinely help you understand which of your SEO activities had lead to traffic to high rankings, which one’s have hurt rankings, and which ones may have had little to no bearing on your rankings. Jaaxy Siterank (a research platform within Wealthy Affiliate) is an excellent platform for helping offer you this bird’s eye view.
Any questions queries you may have on how to track your rankings, Jaaxy SiteRank, or how to interpret your rankings going up or down, I would be happy to shed some light and insight into your concerns.