Warning Why is Affiliate Marketing So Hard -See Why

Why is affiliate marketing so hard that it scares newbies? Generally speaking, they are unsure who they can trust online. And with pretty good reason too. After all, online trust is screwy, and when you consider most trade-mark opening phrases are similar. So you know what I mean.

Similarly, there are several pitfalls and eyeball scams to contend with, amongst many others. In other words, affiliate marketing can be a mire of quicksand waiting to sink you should you not be carefully prepared in marketing research. Avoiding the casualty list calls for understanding how scammers function, just in the same way as understanding affiliate marketing itself. In this, Why Is Affiliate Marketing So Hard, we’ll go behind the scenes and pull apart it’s workings and see if its right for you. 

What is Affiliate Marketing

Generally speaking, affiliate marketing promotes goods and services for product vendors (merchants.) 

Vendors use the platform to increase their sales revenue and, on balance, reward affiliate marketers for referring potential customers to their site. Then how does all that work? Well, each works a little differently; however, in short, they settle into one of three categories.

The affiliate promotes products through their website using a dedicated customer referral system to the vendor’s site. You earn a commission on all sales generated by your link. With that in mind, and as an affiliate, other avenues also lead to revenue generation. For instance, increasing traffic, conversion rate, maybe uplifting brand awareness, and more depends on your KPIs (Key Performance Index.) Again, this also may help your brand reach its goals.

How Does Affiliate Marketing Work?

For the most part, there are three individual groups, each playing a role.

They are:

  • Advertiser
  • Publisher
  • Consumer 

And of course, affiliate networks have essential support within the process.  

ffiliate Marketing Stakeholders Why Is Affiliate marketing So Hard


The advertiser or vendor, also known as the creator, usually creates the products. Similarly, there are various quantities and sorts of vendors, from high-end companies to individual advertisers. In that case, vendor size isn’t as important as the product itself. They are often not required to take an active role other than have products to sell. 


The Publisher (affiliate) markets product or service and receives a commission from referrals ( customers) who purchase from the advertiser—other types of companions such as loyalty websites, bloggers, and paid search, including many more. Also, earn a commission of a varying degree, but similarly to the affiliate marketers’ standard setup.


The consumer is the customer who buys directly from the advertiser through an affiliate referral link or banner, depending on the website they visit.

Some affiliates advise customers they are receiving payment on referrals. But not always.

Others allow the tracking network to run in the background while taking hold of the customer and walk them through the buying process. 

Additionally, the end sale price doesn’t draw any extra charges for the customer.

Furthermore, the uniqueness of the tracking system records the affiliate’s referral data. 

What Is Affiliate Network?

An affiliate network serves as the broker between the advertiser and the Publisher. Similar to that of a broker who facilitates the share dealings on behalf of both parties. Also, any disputes that way arise from time to time. 

Advertisers to gain access to sellers need first apply to the affiliate network, asking approval to join their network. Once approved and usually takes a day or two, you have full access to all sellers connected to that network.

There are, however, some situations where you’re able to connect directly with the seller and bypass the affiliate network. But, you’ll be responsible for negotiating with the seller concerning commissions and any disputes that may arise.   

Who Is A Network

Outline Or Summary

First of all, with affiliate marketing, two fundamental areas offer a choice of marketing, assuming, of course, your objective isn’t to compete by constructing an affiliate network, likes Share A Sale.

Just the same, nothing stops you from being a merchant where you have other affiliates promote your porduct/s for exchange of a commission for each sale they direct to your network. However, this is more aligned with seasoned networkers.

Starting as an affiliate marketer, utilising a recognised network, and marketing one or more products to earn a commission is usually considered a more simplistic approach.

The vast majority (more than 95%) of recruits begin their journey as an affiliate because you have several things working for you that otherwise could quickly become difficult doing it alone.

How To Get Started

There are “6” essential steps in starting as an affiliate marketer; they are:

  • Selecting A Niche
  • Setting Up And Starting A Blog
  • Creating Content
  • Grow And Develop An Audience
  • Joining An Affiliate Network
  • Income


 Forming a stable framework (Niche) is setting yourself up for success. So, choosing evergreen niche forms for an ideal start. 

The first step process begins with choosing an interest where you either have a very keen interest or first-hand awareness of the product.

Yielding your passion with readers is crucial, particularly as an entrepreneur. Reflection always offers some insight, so stepping back for a moment and think about what I would do if I had a problem? Typically, you’d 

research for solutions in solving it so does your reader. 

With that in mind offering up a problem-solving answer, you’re sure on your way to making a sale.   

Internet marketing isn’t about you or me, for that matter; it’s all about how you’re ready to offer up solutions relating to your niche.

Over an extended period, the time has shown; several affiliate marketing failures occur, treating “ME” first or treating the network as a get rich quick scheme. The platform doesn’t work like that.

There’s a long-held rule-of-thumb with commission selling. Give the people what they want, and in return, they’ll give you what you’re after, “A Sale”. 

Your niche doesn’t need to be “Left Field”. None of that stuff. Truthfulness, sincerity and empathy, are the three essential elements and has produced countless sales.

Combine those three points into your content, place yourself in the reader’s shoes and write with that in mind. That’s it.

The creativity of your ideals has no bearing on the outcome. Performance is the key instead. 

As I mentioned earlier, Share A Sale has over 7,000 sellers, covering every imaginable niche. So, selecting a niche topic that complements your experience base, blends into your comfort zone is the ideal formula. It is something you seem happy using. The easier it is to talk about the niche.  

Setting Up And Starting A Blog

A few online blogs suggest it’s not always necessary to have your blog. That may be probable to some respect; however, making a new start in the affiliate marketing world is not recommended. So, let’s focus on methods that have stood the test of time.

Before setting up your blog, you’ll need to create a few simple steps.

Arrange A Blog Domain Name Why Is Affiliate Marketing So Hard

Determine the blog domain name. (usually one that’s generic) and will compliment your niche.

Register your domain with a hosting provider signing up for a blog hosting account (Preferably using WordPress.) 

Install a theme using WordPress, setting up and initialising WP plugins.

You are customising your domain, including adjusting blog settings.

Start writing your first post for publishing.

Does that all sound a little frightening? Probably, but you can make it so much easier it’s all done for you in a matter of two minutes!   Registering HERE;

Creating Content

Goalsetting is the determining point separating success and failure. Preparing a clear set of goals will guide you through countless hours of writing; there will, of course, be roadblocks that will pop up along the way. Nevertheless, with clear goals, you’ll find a way forward.

That is why goals must be your crucial barometer. And, the more refined the setting, the more significant is your chance of success.

As a rule, successful marketers begin their blogs along the lines of identifying the source of the reader’s problems, then focus their attention on solving. 

Generally speaking, and surprising it may sound, none the less it’s a fact, most businesses (bricks and mortar) understand their customers by “who they are,” yet virtually nothing as to “why they buy.”   

On the other hand, successful bloggers use the “Problem, Agitate, Solution,” principle. That’s why they always start with the root problem readers face, then agitate by delving into ways of releasing pressure points, finally offer solutions.   

Of course, this won’t be effective without first understanding the reader’s problem, what’s getting in the way, and their likely outcome if they cannot solve or achieve a result.  

Unearthing answers isn’t as difficult as it may seem, 

engaging in surveys, interviews, reviews and chat forums, among many other ways, solutions will surface.

You’ll be surprised how quickly it is, uncovering content fitting for your blog. And, that’ll go a heck of a long way further in solving the reader’s problems. 

Develop An Audience

Apart from only promoting products broadening your horizons by turning your focus toward building an audience grows your development in two separate baskets.

Develop An Audience Why Is Affiliate Marketing So Hard

Over time, they will merge into being your primary assets by serving a two-pronged approach. 

Why is that? Well, since you will be writing content based on your audience needs, you’ll also be giving yourself every chance of selling.

Products won’t present an immediate impact on your sales growth either, as it too will take time to gain a flourishing authority.

By and large, products are not always evergreen, so as long as you’re constantly adjusting to current needs, you’ll be amassing loyal followers that will continue to be repeat business. 

Sought-after brands will shift in the direction of producing partnerships if aimed toward your target audience.

Consuming yourself and your brand into a source of influence of partnership loyalty will pay dividends overall. 

Joining An Affiliate Network

Do doubt many benefits can be sort by linking with an Affiliate network. For instance, you are in complete control of creating, building, managing and deciding what goes as you start moving forward—leaving you in total management in want to market. And, the overall decisions, all yours.

For the most part, you’re managing your affiliate strategies’ direction and how they get marketed.

But, aligning yourself with a proven network can be a challenge if you’re new to affiliate marketing, as I found when I first started. 

However, I was fortunate in various forms; I attached myself to a marketing platform with basic training for beginners, through to an entrepreneur. I found it has worked for me. So, more possible will work for you too. 


Income is an overrated, confusing word in so many guises. Why is that? Well, many folks get swept up instantly; the name “Income,” gets mentioned, no matter the platform, while not identifying the actual meaning of income aligned to that platform.

 It is not surprising why scammers mislead readers about how easy it is to generate an income online when, in reality, it’s the opposite.

TWO critical elements regulate income; they are “INPUT-OUTPUT.” So what do they mean? 

According to the Oxford Dictionary, input means “the information fed into a computer, action or process of putting in.” So, in other words, income relies on input to generate output (revenue.) 

It’s like making a cake; you first need to add the ingredients into a mixing bowl (input), then prepare the ingredients before putting them into the oven. Once the cake is ready to eat (output,) you eat it. The same principle applies to affiliate marketing.    

Sure, it will be a drawn process; however, sticking to the task will pay handsomely in short to long term.    

Final Thoughts

Nothing should prevent you from succeeding if you apply the groundwork of the seven pillars mentioned earlier. Follow along satisfactorily, plan and accomplish each step before moving to the next one. And success awaits you at the final stage, surely. 


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